Successful Launch of New Products and Techniques

Painting and Coatings Manufacturing and Supply

This business produces highly durable paints and coatings for industrial uses. But their newly developed product line meant that customers needed specific training on mixing, application and clean-up. The traditional methods of training weren't working.

That's where we stepped in. Digital Mentor Group designed a specific workshop curriculum for the sales and service staff. The workshop was divided into two parts: a classroom component, using media and presentations, and a 'hands on' portion that was conducted in the client's own paint booth. The company's staff then travelled to each location to deliver skills training to their customers' employees in a workshop environment. Participants had the opportunity to try out the new products and practice working with them in their own locations.

The company had fewer follow-up service calls and queries from customers who went through the training and customers reduced issues they had with poor quality preparation, application and clean-up after painting. 

The trademarked learning system provided by Digital Mentor Group was effective in helping to successfully introduce a new product and accompanying processes to a competitive market and achieve a positive response from customers.